What happens when the industry you work in starts dying? You go to one that has withstood industry's ebb and flow since the dawn of reproductive organs.

And that’s exactly what New Hampshire Union Leader sports reporter Kevin Provencher did. He didn’t turn the tricks, he just became the pimp. According to a police report Provencher would list the service on social media sites, have the hookers women of questionable moral judgment audition, and use his credit card to rent hotel rooms where the tricks would be a turnin'. Gawker.com has done this whole fancy rundown, where you can read the meaty excerpts, which even has detailed statements by the hookers themselves.

The irony here is, Provencher was an award-winning journalist, and was with the paper for 25 years. Sure facing cutbacks, buyouts and layoffs is tough for anyone to face on a daily basis, but pimping?

This guy is the other side of the fence. He’s the one that is supposed to be reporting on professional athletes that make questionable decisions, writing on the guys (or girls) caught with trunks full of narcotics or dog-fighting rings, in the prime of their careers, after making boatloads of money they made during their careers.

Will he get the same treatment from his media brethren? Or is it justifiable because, you know, he makes small peanuts for a dying industry?

Could you put Provencher in the same leagues as these names?

Mike Vick: The whole dog-fighting ring at the height of his career is among the most ignorant things any person in professional sports has ever done. Except, it DID take the DA and Grand Jury much longer to sift through this case. Provencher has already appeared in court.

Bam Morris: In 2001, Morris began a 30-month stay in prison after pleading guilty to two counts of federal drug trafficking (he had already served half of his sentence prior to the sentencing). Morris violated his parole and was sentenced to 10 years in prison in September of 2001. He’s since stayed out of trouble. Maybe Pernacher should follow Morris’ path, and write a book about his life. Morris’ is titled “Tough Yards.” Pernacher should call his “Writer’s Block to Cell Block A.” Just brainstorming here.

Lenny Dykstra: Dykstra filed for bankruptcy in early July. His stock brokerage career was cut short, and that might be a good thing. Dykstra may never see jail-time, but he’s been the subject of 24 legal actions in the last two years. No relation between these two. The only interesting parallel between Provencher and Nails is how each chose the complete opposite line of work to supplement their main careers. Pro ball player to financial analyst makes as much sense as a newspaper writer becoming a pimp. Would you ever give Dykstra money? You've heard him talk right?

Nicole Bobek: Ice princess to ice dealer. The former figure skating champ was a lead player in a meth-dealing ring that sold roughly $10,000 worth of product each week. 

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